MTV MUSEUM
MTV MUSEUM
VCU Brandcenter
Physical Computing I
Team
Claire Snyder (XD), Brianna Davis (XD), Krista Gutzwiller (XD)
Timing
2 Months
Ladies & Gentlemen, Rock and Roll
When given the task to create a physical experience for MTV, there were a multitude of considerations. There’s not just music and TV, but celebrities, fashion trends, politics, and iconic cultural moments that deserve to be recognized.
The multi-story MTV museum took inspiration from the Guggenheim, as each floor gradually turns into the next, separated by decade markers. Each decade marked by the way MTV shifted since the 1980’s - changing emphasis from underground music, popular music, reality television, adult cartoons, celebrity, politics and beyond. Grab your walkman remote to interact with the exhibits, jump into the immersive elevator, and experience the impact MTV has had on every aspect of culture today.
The immersive elevator utilizes projection mapping on every surface to show the museum-goer how MTV took the world by storm. The video is timed perfectly for the doors to open right after the words “Ladies and Gentlemen, Rock and Roll,” the first words ever said on the MTV television station
The “I want my MTVs” installation is the first thing the museum-goer experiences before stepping into the main part of the museum. It’s meant to slightly overwhelm your senses to set the mood for the rest of your experience.
