Open To It on Tinder
During my final year at the University of Virginia, I was involved in a Strategic Brand Consulting and Promotions course that acted as a an advertising agency through our involvement in the AAF’s NSAC competition. Throughout the year, I developed creative executions and designed campaign books for the 2021 client, Tinder. Our group came in first place among universities across the country and garnered national recognition, eventually influencing many aspects of the Tinder brand as well. Read more about our victory here.
Open To It
The Open To It campaign was a class effort in the second semester of the Promotions course. This campaign brought us to victory in the 2021 NSAC competition. I served on the creative committee to develop creative executions and the design committee that worked to develop this campaign book.
Write Your Own Rules
The Write Your Own Rules campaign was developed by my team of five in the first semester of our Promotions course. Here is the campaign book I designed for my team.
