The Open to It campaign will establish Tinder as the unrivaled Possibility Platform. This full-funnel, multi-touchpoint campaign will take a digital-first approach. It will begin by building awareness of the possibilities on Tinder to drive registrations and reactivations among the target. Then, the campaign will offer unforgettable experiences to build brand love, encouraging the target, First-Timers, to be open to Tinder’s possibilities.