Lisbon is renowned for its vibrant culinary scene as well as its influential fashion, characterized by a blend of modern chic and classic elegance. Lisbon’s artistic flair is evident in its lively street art and historic galleries, while its architecture spans from stunning Manueline structures to contemporary designs. A key element of the visual identity was the azulejos, the iconic Portuguese ceramic tiles known for their intricate patterns and bright colors. These tiles, which adorn numerous buildings and streets throughout Lisbon, served as a symbolic representation of the city's artistic and historical richness. By incorporating the distinctive patterns of azulejos into the Olympic branding, the project vividly captured Lisbon’s cultural vibrancy and its dynamic spirit of celebration and innovation.