HEINZ MUSTARD
HEINZ MUSTARD
VCU Brandcenter
Independent Study
Subjects
Type design, 3D design, graphic design
I NOW PRONOUNCE YOU KETCHUP & MUSTARD
This project aimed to answer the question How might we increase brand loyalty for Heinz mustard?
Heinz’s mustard sales are not only outshined by other brands, but also their own product portfolio. To solve this problem, I Now Pronounce You Ketchup and Mustard capitalizes on the loyalty consumers have to Heinz ketchup, but also the loyalty that ketchup has to mustard.
TYPE & ICONOGRAPHY
OUT OF HOME & PROMO
OOH teasing the budding relationship between ketchup and mustard, using traditional tropes to depict that this is a classic pairing.
Will they, won’t they?
The couple’s will be hard launched via children’s book as opposed to a traditional brand book.
It’s official!
The pairing and their new packaging will be illustrated OOH. Cheers to the happy couple!
