AMAZON VISTA
AMAZON VISTA
The Ask
What would an Amazon shopping experience be like if specifically targeted to a Gen Z market?
The Opportunity
Every Prime sub-brand corresponds to a physical retail experience.
The Insight
The platforms that are popular among Gen Z prioritize browsing over buying.
Amazon Vista is an advergame that transforms browsing into an immersive virtual world. Prime members become players who can explore all the Prime benefits available to them within the Vista environment.
The Idea
VISTA WALKTHROUGH
PERSONALIZATION
SOCIAL & SHARABLES
IN-APP COLLABORATIONS
Amazon Prime’s collaboration with Megan Thee Stallion for Prime Day showcased the opportunity to extend these collaborations to the Amazon Vista environment. After we’ve brought users to the app Easter eggs, pop-ups, and collaborations will keep them coming back.
CROSS CHANNEL PROMOTIONS
Amazon Vista will be promoted across different platforms including on the Amazon Mobile app, banner ads, and interactive filters on Snapchat, Instagram, and TikTok.
VISTA IN CONTEXT
Amazon XCM
Graphic Design Internship
Team
Claire Snyder, Mina Lim
Roles
Graphic design, UI/UX design, copywriting