AMAZON VISTA

AMAZON VISTA

Amazon XCM

Graphic Design Internship

Team

Claire Snyder, Mina Lim

Roles

Graphic design, UI/UX design, copywriting

What would an Amazon shopping experience be like if specifically targeted to the GenZ market?

  • Gen Z's attention span is misunderstood

    1. Customization and personalization

    2. Prioritize browsing over buying

    3. Gamification with incentives

  • Prime benefits are not well known to GenZ

    1. Create a user journey that connects the Prime benefits

    2. Redesign and market to younger audience

    3. Opportunities for user generated promotion

Amazon Vista is an advergame that transforms browsing into an immersive virtual world. Prime members become players who can explore all the Prime benefits available to them within the Vista environment.

VISTA WALKTHROUGH

PERSONALIZATION

SOCIAL & SHARBLES

VISTA IN CONTEXT

Next

MTV Museum