DEPOP
DEPOP
Make Depop the talk of the town.
The Ask
The Opportunity
Let’s position Depop as the antithesis to mainstream fashion journalism, where culture is shaped from the ground up.
The Insight
Big fashion magazines like Vogue were once the pinnacle of influence, but have lost their authority by prioritizing commerce over curation and celebrities over real creativity.
Rogue Carpets
We infiltrate London Fashion Week by bringing catwalks back to the people. Sidewalks will be spray painted red throughout London as a protest, photo opportunity, and covert invitation to our Depop-up market.
Depop-Up Market
Our experiential event aims to create a space that shifts the spotlight back to the independent designers, upcyclers, vintage curators, and style innovators who are driving fashion forward through creativity rather than capital.
Off the Rack Zine
Not just a look book, but tactical propaganda for a New Fashion Order. Off the Rack Zine puts fashion journalism back in the hands of the people who create culture.
The Counterfit
By integrating blogging into Depop's ecommerce platform, we're bridging the gap between fashion commerce and fashion conversation, giving users the platform their unique style perspectives deserve.
Claire Snyder (AD), Erin Kang (Strategist), Yanna Nguyen (XD), Joy Zhou (Strategist), Vanessa Galdamez (CW)
Team
Depop Brief